Webinars are a very popular way to benefit from webcasting technology. They allow companies to create special events for themselves or their sponsors or partners to get a very targeted and effective message to their audience. They can be openly available for anyone to participate in, or they can be limited only to specific audiences through registration, pay-per-view, securely encrypted digital rights management or other custom means.

Webinars can be used to serve a number of goals, including: