Webcasting an event is an excellent way to accomplish a number of goals that might otherwise not be achieved, including:

• Extending your event's marketing and/or message beyond a live audience and well after the event
• Providing an opportunity for people unable to attend to participate
• Adding value to sponsors and exhibitors
• Capturing and leveraging content for extended and archival use
• Generating additional revenue through a number of channels
• Deliver your webcast to Roku set top boxes

We produce webcasts for various types of events, including:

• Conferences
• Trade Shows
• Seminars and Summits
• Awards presentations
• Fundraising events

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A lot of effort goes into producing quality content for professional events. Webcasting is a way to extend the value of that content and ensure that all the hard work that goes into creating the content is fully realized.

Some key reasons for webcasting your next conference, seminar or summit event:

• Historic evidence shows that webcasting recurring live events actually helps grow attendance at future events. Webcasts extend the marketing reach of the event and serve as an excellent example of the quality of the content delivered at the event.
• Webcasts allow additional participation opportunities to professionals unable to attend the event in person. This can add value to sponsors or even add additional revenue beyond in-person paid attendance.
• The event content is not lost to history. Webcasting events and providing the content in an on-demand archive are an excellent way to build a valuable library asset that can be leveraged long after the live event.
• Add additional sponsorship value and revenue. Webcasts provide a powerful selling point to bring in event advertisers, add value to existing sponsorship packages or add additional sponsorship packages beyond the live event sponsorship.
  
  

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Trade shows are a perfect opportunity to put the power of webcasting to work to grow value and revenue.

Some key reasons for webcasting your next trade show:

• Opportunity to market your show prior to the event. Pre-show webcasts are an excellent way to provide exhibitors to showcase what's coming at the show and generate buzz and attendance for the show.
• Provide additional sponsorship opportunities and added value to key sponsors. Special feature interviews and demonstrations recorded on video and webcast from the floor of the show are a valuable asset exhibitors want.
• Content can be used to market future trade shows. Happy exhibitors and attendees are the best marketing tool for any trade show. Featuring them in a webcast is a powerful way to use these testimonials.
• Provide additional lead generation for the show and exhibitors. Marketing databases can grow significantly by collecting registration information from online viewers.

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Webcasting can be particularly useful to help reach fundraising goals either through webcasting an event or promoting a fundraising cause through special webcasts.

Webcasts provide an environment where viewers can submit donations immediately through an online call-to-action.

Webcasts provide an opportunity for a story to be told to encourage donations for a wide variety of causes with the power of video.

Webcasting fundraising events also provides additional sponsorship opportunities and added value to existing sponsors to encourage greater corporate support and participation.

Making these events available in an on-demand video archive also extends the fundraising opportunity to continue generating financial support long after the live event is over.

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Everyone loves an awards show, but not all of them can draw a television audience. Webcasting allows for those interested in a certain topic, cause or industry to watch these gala events remotely.

Webcasting these events not only extends the ability to reach larger and more diverse audiences, but it also increases the value and stature of the award.

Webcasting also brings significant added value to sponsors and provides additional sponsorship opportunities for the awards event.

While everyone loves getting an award, it's even better when others can see them getting it. Webcasting live and in an on-demand archive, as well as providing an opportunity to purchase copies of the event video after the event, provides award winners an opportunity to showcase their award in a powerful way benefitting both themselves and the institution behind the awards.

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